How does e-Technology help farmers in production and marketing of agricultural produce? Explain it.

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Ghissu Editorial · Accepted Answer

e-Technology helps production through soil cards, AI weather and pest alerts, drones and chatbot advisories, and helps marketing through e-NAM, online price information, electronic warehouse receipts and direct payments. e-NAM links 1,656 mandis and 1.80 crore farmers (PIB, March 2026).

**Introduction**

Under the Digital Agriculture Mission (2024), over 7.63 crore Farmer IDs have been created and 23.5 crore crop plots digitally surveyed (PIB, 2026). e-Technology turns such data into better yields and better prices.

**How e-Technology Helps in Production**

SKETCH: flow | e-Technology Across the Crop Cycle
- Soil and land data
- Weather and pest alerts
- Precision inputs
- Online price discovery
- Digital payment and credit

1. **Soil-specific inputs**: Soil Health Cards (2015) give plot-level nutrient advice, cutting overuse of urea and the cost of cultivation.
2. **Weather and pest intelligence**: AI-based monsoon forecasts reached 3.88 crore farmers in 13 states, and the National Pest Surveillance System covers 66 crops (PIB, 2026).
3. **Precision application**: Drones under Namo Drone Didi (2023) spray inputs evenly with less water and chemical, offered as a service by women's self-help groups.
4. **Advisory and insurance**: Kisan e-Mitra has answered over 93 lakh queries in 11 languages, and YES-TECH speeds PMFBY yield estimation.

**How e-Technology Helps in Marketing**

1. **Wider markets**: e-NAM links 1,656 mandis and 1.80 crore farmers, with ₹4.84 lakh crore traded by March 2026 (PIB), so farmers can sell beyond the local mandi.
2. **Price transparency**: Agmarknet and e-NAM show daily prices on mobiles, helping farmers time sales.
3. **Holding power**: Electronic warehouse receipts under the WDRA allow credit against stored produce instead of distress sales at harvest.
4. **Assaying and online payment**: e-NAM pairs quality assaying with online bidding and payment into the farmer's bank account, rewarding better grades and cutting payment delays and deductions.

**Conclusion**

By lowering input costs, reducing risk and widening buyers, e-Technology can make farming both productive and remunerative, provided vernacular, assisted services close the digital divide.

How does e-Technology help farmers in production and marketing of agricultural produce? Explain it.

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