2023 · GS Paper 3 · Q9 · 10 marks

Winning of 'Hearts and Minds' in terrorism-affected areas is an essential step in restoring the trust of the population. Discuss the measures adopted by the Government in this respect as part of the conflict resolution in Jammu and Kashmir.

In short

The Government has sought to win hearts and minds in Jammu and Kashmir through restored elections, doorstep governance, extended rights, Army outreach and investment, though shutdowns and targeted killings show trust remains fragile. The 2024 Lok Sabha poll recorded the region's highest turnout in 35 years.

Model answer

Ghissu Editorial · Verified 4 Oct 2026

Introduction
Winning "hearts and minds", a phrase from Templer's Malaya campaign, means earning the people's trust rather than adding troops. In Jammu and Kashmir, the Government has paired firm security with outreach to end decades of alienation.
Political and Administrative Measures
•

Restoring democratic voice

District Development Council elections in 2020 completed local democracy, and the 2024 Lok Sabha poll saw the highest turnout in 35 years (ECI), followed by the first Assembly election since 2014.

•

Government at the doorstep

The Back to Village programme (2019) took officers to every panchayat, and Mission Youth (2020) offered counselling and livelihoods.

•

Extending rights

Since 2019, laws such as the Forest Rights Act give Gujjar-Bakarwal forest dwellers enforceable entitlements.

Socio-Economic and Security-Force Outreach
•

Operation Sadbhavana

Since 1998, Army Goodwill Schools, medical camps and the Kashmir Super 30 coaching have built goodwill in remote areas.

•

Weaning youth from the gun

The Chinar Corps' Operation Maa reached young recruits through their mothers and persuaded several to surrender.

•

Investment and livelihoods

Industrial incentives and a tourism revival brought ₹84,000 crore of investment proposals in five years and ₹18,000 crore of tourism revenue in 2024 (Forward Press, 2025).

•

Gaps that dilute trust

The post-2019 internet shutdown, checked in Anuradha Bhasin (2020), and targeted killings in 2021-22 show the gains remain fragile.

Conclusion
These measures mark a shift from a coercive state to a development agent. Security can clear an area but only trust can hold it, turning a cycle of violence into a cycle of peace.

This model answer is indicative and the model can make mistakes; please verify key facts independently.

Hand-drawn diagram: Cycle of Trust. Cycle of Trust. Flow: Restrained security → Visible development → Democratic voice → Fewer local recruits → Safer villages → (back to start)
Diagram: Cycle of Trust

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Question from the official UPSC Civil Services (Main) Examination 2023 paper. Answer written by Ghissu's engine and checked against our editorial standards. Found an error? Tell us and we correct it within 48 hours.

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