2022 · GS Paper 3 · Q13 · 15 marks

What are the main bottlenecks in upstream and downstream process of marketing of agricultural products in India ?

In short

Upstream, small lots, sparse mandis, no storage or credit and narrow MSP procurement force distress sales, while downstream, layered middlemen, weak cold chains and fragmented state rules widen the price spread. Farmers receive only about a third of the consumer rupee for tomatoes, onions and potatoes (RBI, 2024).

Model answer

Ghissu Editorial · Verified 4 Oct 2026

Introduction
An RBI working paper (2024) found that farmers receive only about a third of the consumer rupee for tomatoes, onions and potatoes. The loss arises upstream, between the farm gate and the first sale, and downstream, between the mandi and the consumer.
Upstream Bottlenecks from Farm Gate to Mandi
•

Tiny lots

About 86% of holdings are small and marginal (Agriculture Census 2015-16), so surpluses are small and costly to move, and are often sold to village traders.

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Sparse markets and distress sale

Regulated markets are far apart, and with no grading, storage or pledge finance, farmers sell at harvest to the commission agent who lent them money.

•

Narrow procurement

The Shanta Kumar Committee (2015) found that only about 6% of farmers sold at MSP to a procurement agency.

Downstream Bottlenecks from Mandi to Consumer
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Intermediary layers

Commission agents, wholesalers and retailers each add a margin without adding value.

•

Cold chain gaps

Cold storage of 40.21 million tonnes (PIB, 2025) sits mainly in potato belts, and NABCONS (2022) put post-harvest losses at about ₹1.53 lakh crore a year.

•

Fragmented rules and volatility

State APMC laws, multiple licences and the onion export ban of December 2023 to May 2024 deter private investment.

Way Forward
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Aggregate and build

Scale the 10,000 FPO scheme and use the Agriculture Infrastructure Fund for pack-houses and reefer transport.

•

One market

Adopt the Model APLM Act 2017, e-NAM and warehouse receipts.

Conclusion
Fixing both ends of the chain will let the farmer keep a fairer share of the consumer rupee and make agriculture income-centric.

This model answer is indicative and the model can make mistakes; please verify key facts independently.

Hand-drawn diagram: Farm-to-Fork Marketing Chain. Farm-to-Fork Marketing Chain. Flow: Farm gate (upstream) → Aggregation and grading → APMC mandi → Storage and cold chain → Processor, retailer, exporter
Diagram: Farm-to-Fork Marketing Chain

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Storage, Transport and Marketing of Agricultural Produce5 questions

Asked in 5 of 14 sittings since 2013

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2017
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2018
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2019
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2020
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2021
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2022
1
2023
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2024
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2026
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Question from the official UPSC Civil Services (Main) Examination 2022 paper. Answer written by Ghissu's engine and checked against our editorial standards. Found an error? Tell us and we correct it within 48 hours.

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